Are You Following the Rules of Engagement?
Are you Reaching Out to Music Industry Influencers but you’re not getting anywhere?
RULE NO 1:
Know Your Shit
If this comes as a surprise to you…You need a manager that not only have industry connections, but one that is skilled and knowledgable of what it takes to build and maintain business connections. Managers should represent artist with professionalism.
If you are a manager and you didn’t know any of this you may have ruined someone’s chances to be heard. The positive perspective is better late than never.
It is the Artist’s and Manager’s responsibility to do the necessary research/homework. The process of shopping music and artist talent is very similar to applying for an executive position at a large corporation. Your chances of being picked out of thousands of applicants are greater when you are knowledgable of what the entity provides and what they need. Be prepared to win!
#RealTalk via #RealRawRecords
You must have an effective plan or strategy. Spamming people’s emails in the music industry and every other industry is annoying and will more than likely be considered selfish and inconsiderate on your part.
NOW PLAYING… “4 The Money” Featured Vocals by KanD Johnson
RULE NO 2.
PROFESSIONALISM IS A MUST
What ever you do don’t say, “Check this out”, “Check out”, “Halla at me”, “This is hot”, or any of the other slang words you use with your friends or relatives. Be mindful that this is a business contact.
Be business conscious and be professional to be viewed as professional. Don’t send Mp3 Versions of recordings to anyone if at all possible but especially not radio stations or reps.
Be Mindful or knowledgable that DJs don’t have that much power like they use to. The radio stations are owned are partly controlled by big industry Labels. They spend most of their airtime pushing their artist and people within their network. In addition to this fact DJs are required to play music of a certain standard of quality on the air.
Mp3 Versions of music are lesser quality and do not make you look professional.
RULE NO 3. RESPECT IS THE GOLDEN RULE:
DO NOT Send Facebook inbox Messages!
DO NOT Send Twitter Direct Messages!
God forbid you go to an individual’s Facebook page and post links to your music, or your youtube video on their Timeline! Don’t say oh please like no one does it plenty have. I know it sounds crazy right? We’ll that is the impression that people will have of you. They will think this person is Crazy ass hell, and they will not only unfriend you if you are a friend or follower, they will block you.
DO NOT, MENTION PEOPLE in Tweets telling them to “check out” your music or artist. That is the rudest form of approach that drives us up the wall, especially when we look and see you don’t even freakin follow us! This applies to automated DM messages (Direct Messages) as well. What the heck were you thinking?
I’ll tell you, what we are thinking… “What a tool”
No they are not gonna say Wow this person is really driven and determined. Not! There gonna mentally block you out, and literally block you on social media platforms plain and simple.
I know by now you’re wondering well how am I suppose to approach anyone?
It’s simple actually but first and foremost it requires Respect.
KEY: Engage with respect, get to know the person first. Make friends with them on social media. Strike up a conversation about something they have posted, share a few of their posts. Eventually you can ask them if it would be ok to send some of your tracks. Or even better they will WILLING gain interest in you enough to click on some of your youtube video post or links to your music. Industry professionals have contact information on their website if they are open to receive unsolicited music.
Find out how to approach them and go for it THEIR WAY!
If a company doesn’t have an option for you to submit demos, “Don’t send unsolicited Emails!” Sending an unsolicited demo is a waste of resource and effort. It’s similar to applying for a job that’s not hiring and also has a low turn over rate.
GET OUT AND NETWORK!
You could meet someone in a grocery store and just be having a casual conversation and it evolves into areas of interest which will lead you to presenting your artist or your own music. BE PREPARED AT ALL TIMES.
RULE NO 4
BE CONFIDENT not ARROGANT
You are supposed to believe in your artist. That’s why you manage them right? You know in your heart their talent is marketable. That is a good start but you have to know how to market that talent. If you are an artist that is promoting yourself be confident but not pushy and annoying. Learn how to sale yourself in business terms.
Take it with a grain of salt if people don’t like your music. Don’t tell people what they should or should not like. The whole world will not love your music. Let’s keep it real. As awesome as Michael Jackson is, believe it or not there are some people that do not care for his type of music. People have different tastes in music, and that’s just REALITY. If someone is not gravitating to your music it would be wise to find out there reasons why so you can learn people in general and individually. This is very important to know for future performances because you can use that knowledge to appease the crowd on their level. Managers can use the knowledge to learn and restructure their sales pitch.
People that dislike your music does not represent people that have bad taste in music, nor does it mean that your music is necessarily bad (it is possible that it needs work…).
Music has to be relatable to a large number of people. Not just your friends and family. There are Billions of people in the world with different tastes in music find the people that like your type of music. That is where you will find the opportunity to sale or create fans and supporters.